Say hello to
Pay TV
Integration
How can we reach cord-cutters who want
the familiarity of cable TV?
We integrate Pay TV options into our streaming-only service, accessible
through Xfinity Stream.
Role
Lead Designer
Timeframe
2020
Platform
Xfinity Stream: iOS, Web, and streaming services
(Roku, Amazon FireCube, Xfinity Flex)
May 2020
Role: Discovery, Design
Teams: Flex business, Entertainment design
Capitalizing on Stream’s presence on Roku, FireTV, and Smart TVs - we meet customers where they were and offer them a Flex experience.
Users would get access to un-gated Xfinity Stream on a trial basis, exposing a larger audience - both inside and, potentially, outside our footprint - to all Stream offers. For users who want to continue the Stream Experience, we extend the trial and give them a Flex box thereby providing both continued access to Stream and Flex features a more powerful voice remote, a content-forward UI, and access to more content like Peacock Premium.
HSD-only customer base
- 8M HSD Non-Video Comcast Customers
- 8K HSD Roku users (973K total Roku users)
data for time period 11 May - 18 May, 2020
Summer 2020
Role: Discovery
Teams: Entertainment design
Design pivots from trial offer to incorporating Xfinity Stream into the Flex back by recreating the app in the Lightning framework. This way, Flex box users could purchase T6 content packages just as Roku users can. The next steps include reevaluating the UI to more closely resemble X1 without also inheriting its bloat.
Vertical vs Horizontal navigation
A competitive analysis showed 10ft streaming services split relatively evenly: half-used vertical navigations, half-used horizontal. I argued for vertical navigation for several reasons:
- the Flex remote (XR16) does not have a menu button like X1 remotes.
- vertical navigation facilitates easy scanning.
- more scalable than horizontal navigation.
- more space on the main page for sub-navigation and filtering.
- consistent navigation structure across all Stream platforms.
Fall 2020
Role: Design
Teams: Entertainment design
Our team grows from 2 people to a small team of Lead designers as we began high fidelity explorations. As the designer with the most historical knowledge of the Stream product, I focus on maintaining consistency across all Stream platforms.
Stream on Flex movie entity
Stream Web movie entity
Stream Mobile movie entity
Winter 2020 / Spring 2021
Role: Discovery, Design
Teams: Consumer services, Entertainment design, Flex Product, Lightning engineering (front-end and API teams)
Working with business, product, and engineering:
- determined user flows for new video subscribers to purchase cable service, with or without additional packages.
- redesigned buy flow patterns for the Lightning framework.
- compiled and delivered data to API teams.
Map of remote interactions, just for fun
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